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Canadian kids’ broadcaster Family Channel, the Sheridan Visualization Design Institute and Spatial View Inc. have collaborated, through an Ontario Centres of Excellence (OCE) project, to create a glasses-free 3D mini game for the Apple iPhone.

The result of the collaboration is a proof-of-concept mini game, unveiled today at the Mobile World Congress in Barcelona.

Carnival Craze can be played and viewed in natural 3D, without glasses, on an Apple iPhone, equipped with a 3DeeShell from Toronto-based Spatial View.

“Spatial View Inc. is extremely enthusiastic about our participation in the OCE project with the Sheridan Visualization Design Institute and Family Channel,” said Brad Casemore, Spatial View’s Vice President Business Development. “It’s exciting to be able to work with these two great organizations on this project that advances our technology. As a result of this project, Spatial View will be able to identify improvements for the software and visualization tools we provide to 3D game developers and content creators, helping to reduce the costs and time-to-market associated with visually compelling content that can be viewed naturally in 3D.”

“We are excited to extend Family Channel’s engagement with young Canadians to include the development of innovative gaming on this highly interactive platform,” said Barbara Bailie, Director, Interactive, Astral Television Networks. “Gaming remains the most popular activity on our website, Family.ca, so we’re keen to extend our reach into gaming by having our Ontario-based Interactive team work closely with cutting-edge developers to deliver Family’s Never A Dull Moment experience to kids on the move.”

Spatial View provided its 3DeeShell, a protective iPhone case equipped with a special 3D viewing lens, as well as a software development kit (SDK). Spatial View also provided advisory and collaborative support to the project.

The Sheridan Visualization Design Institute designed and developed the game and refined the SDK working collaboratively with Spatial View’s development team. Family Channel provided sponsorship, creative and brand direction based on their team’s expertise in game-play for audiences aged eight to 14.

“This applied research project aligns Sheridan’s research goals with the business objectives of industry partners” said Director, Julia Walden. “By leveraging collaborating companies’ investment of cash and expertise, OCE has the right strategy to ensure that funding is available so that Sheridan’s students can apply sound academic methods to practical industry projects.”

“The project’s success also required three dimensions,” said John MacRitchie, Director of Business Development for OCE’s Centre of Excellence for Communications and Information Technology. “Spatial View, Family.ca and Sheridan Visualization Design Institute each bring unique expertise to the table to build a leading edge, 3D digital media experience. OCE is proud to seed a project that fuses innovative technology, creative content and the skills to integrate them into an exciting, new application.”

About Family Channel
Family Channel is a premium, commercial-free network offering the best in family television entertainment in 5.8 million homes across Canada. With nearly a million unique visitors a month, Family.ca is one of the most popular kids’ sites in Canada. Providing frequently updated, high-quality content, Family.ca is an online destination for kids and families. In addition to its games pages, Family.ca features contests, full-episode streams, video podcasts and program mini-sites.

Family Channel, an Astral Media Television Network; Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia. Astral Media’s solid and dynamic presence in the country’s major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.

About Sheridan Visualization Design Institute
Sheridan Visualization Design Institute conducts applied research within the Sheridan Institute of Technology & Advanced Learning, and is dedicated to innovation in computer visualization specializing in deploying game technologies to create 3-D, real-time, environments. Situated within the Sheridan high tech animation teaching environment in Ontario, Canada, the research team has a ten-year track record of collaboration with industry and academic partners.

About Ontario Centres of Excellence (OCE)
Ontario Centres of Excellence (OCE) Inc. drives the commercialization of cutting-edge research across key market sectors to build the economy of tomorrow and secure Ontario’s global competitiveness. In doing this, OCE fosters the training and development of the next generation of innovators and entrepreneurs and is a key partner with Ontario’s industry, universities, colleges, research hospitals, investors and governments. OCE’s five Centres work in communications and information technology, earth and environmental technologies, energy, materials and manufacturing and photonics. OCE is funded in part by the government of Ontario and is a key partner in delivering Ontario’s Innovation Agenda.

About Spatial View Inc.
Spatial View, Inc. (SVI) is a pioneer in 3D image processing and auto stereoscopic displays. Headquartered in Toronto, Canada, Spatial View has offices in San Francisco, Hong Kong and Dresden. With the registered consumer brand Wazabee, the international team develops products that transcend the boundaries of 2D imaging, opening new dimensions and interactive solutions in medicine, engineering, advertising, gaming and entertainment. The company’s vision is to make 3D more accessible, affordable, versatile, and inspiring. With the SVI family of software and a variety of high quality glasses-free 3D displays, Spatial View offers a wealth of adaptable solutions enabling the presentation of 3D rich content of all types for specialty as well as the consumer mass market. The first Wazabee products: 3DeeShell, 3DeeFlector and the 19-inch-Gaming Display, will be presented in early 2009.

Websites:
Family.ca (www.family.ca)
Sheridan Visualization Design Institue (www.visualization.ca)
Ontario Centers of Excellence – Centre of Excellence for Communications and Information Technology
(www.oce-ontario.org/Pages/COEInformationTechnology.aspx?COE=IT)
Spatial View Inc. (www.spatialview.com)